Overview 2021
Location
Full Fee Paying places available
This course may not be available to international students. Please see the International Online Course Guide (PDF 809KB) for courses that are offered to international students
"I definitely recommend the course to anyone generally interested in marketing, wanting to move up the corporate ladder, or are looking to start their own business."Silvy YangMaster of Marketing Management
Take the next step in your marketing career and get a real-world advantage by completing an internship while studying.
Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.
You can also complete a Corporate Internship or Workplace Project while studying. This gives you the chance to put what you’ve been learning into practice and gain an edge in job market.
You’ll choose one of four streams:
Fundamental Units
New to marketing? This stream will get you beyond the buzzwords and give you a strong understanding of marketing principals and strategies that won’t go out of style.
NOTE: The Fundamental Units stream is compulsory for students without a Marketing background.
Strategic Marketing
With a focus on sales, business to business marketing, analytics, and brand management this stream will teach you how to develop and implement a sales marketing strategy and then evaluate its success.
International Business
As global business continues to grow, understanding marketing in all cultures is essential. This stream will develop your marketing skills in a global context.
Entrepreneurship
An entrepreneurial mindset is an asset in our modern economy. This stream will teach you to how to develop fit-for-purpose marketing strategies to take entrepreneurism to the next level.
Looking for something more advanced?
We also offer a two-year Master of Marketing Management (Advanced) in which you can complete a research project as part of your studies.
Key contacts
| Current student enrolment questions and advice | UConnect |
| Course Coordinator | Dr Gauri Laud |
Course objectives
Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.
Learning outcomes
- Apply advanced knowledge of marketing philosophy, theories, and principles, over a variety of contexts and timeframes to evaluate and reflect upon marketing problems and opportunities.
- Use advanced marketing communication skills (written and oral); articulate and defend a position, persuade an audience, and negotiate a win-win outcome with diverse audiences across different cultures.
- Analyse and think critically to innovatively solve complex marketing problems; including collecting and analysing data, generating information, developing solutions to marketing problems, and making decisions using creative strategic thinking.
- Apply advanced personal and interpersonal skills; work independently or in collaboration with diverse stakeholders; build and manage effective work relationships; take responsibility for their own work and personal presentation.
- Plan and implement multiple marketing projects and use advanced leadership skills to deliver projects within specified deadlines while considering scheduling, time management, and ethical and sustainable practice.
Work placement
Amongst the core units, students may take BAA706 Workplace Project or BAA709 Corporate Internship (each weighted at 25 credit points). In BAA706 Workplace Project, students undertake a period of project-oriented workplace research in the area of administration/management arising out of, and in the course of, their employment. The unit enables students to critically reflect on the skills, capabilities and knowledge that they have acquired in previous years of their study, and to reflect on and articulate the links between those skills, capabilities and knowledge in the context of a workplace-centred project. The Corporate Internship Program (available in this course via BAA709 Corporate Internship) is a Work Integrated Learning (WIL) program where students undertake placements within organisations. Internships provide students the opportunity to directly apply theoretical learning in a practical, and real-world, environment.
Career outcomes
Rebecca Byfield
Marketing Professional
Rebecca reached a point where she knew she would need to up-skill to keep moving up the corporate ladder so she pursued postgraduate study.
Read more about Rebecca
Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. This advanced marketing degree will prepare you for mid to senior level roles in marketing management or general management.
Examples of roles this course will prepare you for include:
- Marketing Manager
- Brand and/or Product Manager
- Marketing Consultant
- Research Analyst
- Sales Executive
- Social Media and Digital Marketing Specialist
- Account Manager
- Advertising Manager
Professional Recognition
The University of Tasmania is a member of the Australian Marketing Institute (AMI) which offers opportunities for students to be Associate Members and to develop a relationship with the local branch.
Course structure
Students undertaking the Master of Marketing Management complete units totaling 150 credit points. The course includes 100 credit points of core units and 50 credit points of elective units chosen from one of four streams.
Core units
Complete all of:
Services dominate the global economy. Australia is a service economy, with the fastest growth rates in job formation, are in service industries. Even in emerging economies services contribute to half of the GDP growth. As a service consumer, you use…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Firms are paying more attention to the development of new products and services toenhance their market position. Commercialising innovative products and services on atimely basis is a key to not only profit but in some industries, survival. However,despite the significant…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA608 New Product and Service Development
The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA610 Digital and Social Media Marketing
Businesses are changing constantly, and markets are moving at a rapid pace. Thismeans that market research is critical for keeping abreast of such changes. Marketresearch comprises a critical facet of marketing practice; playing a central role insupporting marketing management, business…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA611 Market Research and Decision-Making
Integrated Marketing Communications (IMC) covers the general area of marketing communications with a focus on advertising and promotion at an advanced level. IMC rests upon the management of media and other tools which can be used to deliver marketing messages…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA612 Integrated Marketing Communications
To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage. The task of marketing management is to develop, maintain and/or defend an organisation's competitive position…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
This Unit integrates work and learning for Master’s degree students. It carries a 25 Credit Points (equivalent to two units), and is an elective unit or specialisation unit in Master’s degrees offered by the TSBE. You will undertake a workplace…
Credit Points: 25
This unit is currently unavailable.
This Unit integrates work and learning for final year Masters degree students. It carries 25 Credit Points (equivalent to two units), and is an elective unit or specialisation unit in Masters degree offered by the TSBE. You will undertake a…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Launceston | Semester 1 | ||||
| Launceston | Semester 2 | ||||
Elective Units
Choose one of the following four streams. Please note that the Fundamentals Units stream is compulsory for students without a Marketing background (i.e. who do not hold a related undergraduate degree, or equivalent.)
Strategic Marketing
Business to Business (B2B) marketing has gained importance globally and differ significantly from business-consumer marketing. Business markets present unique challenges and opportunities for marketers. Business customers engage in complex purchase decision making processes and respond differently to marketing strategies compared…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Sales management and personal selling are critical to organisational success, especiallyin highly competitive markets. Good personal selling skills guide sales professionalstoward alignment with buyers, by helping them overcome their problems andchallenges, and creating value for both the customer and seller.…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA609 Sales Management and Personal Selling
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
As global business continues to grow, understanding marketing in all cultures isessential. Understanding diversity is critical due to cultural, economic, technological,political and legal differences, which affect consumer choices and consequently themarketing process. International marketing recognises that consumers across theglobe have…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
International Business
This unit is designed to provide students with an understanding of the fundamental regulatory framework within which international trade is conducted and with a grasp of the core topics and practices. Students will develop knowledge of the interaction of domestic…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BFA603 International Trade Regulation and Practice
International business refers to a wide range of business activities undertaken acrossnational borders. It has been growing dramatically over the past several decades anddrawing the attention of business practioners, government officials and academics.Although international business has many similarities with domestic…
Credit Points: 12.5
This unit is currently unavailable.
View all details for BMA534 International Business Management
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
As global business continues to grow, understanding marketing in all cultures isessential. Understanding diversity is critical due to cultural, economic, technological,political and legal differences, which affect consumer choices and consequently themarketing process. International marketing recognises that consumers across theglobe have…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
Entrepreneurship
To be innovative, you need to be able to think differently.In this unit, you’ll learn about the thinking tools that entrepreneurs use to create innovative products and build a thriving business around them. You’ll learn what it means to adopt…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Launceston | Semester 2 | ||||
View all details for BAA539 Fundamentals of Innovation and Entrepreneurship
Some of the most important skills for an entrepreneur are the ability to communicateeffectively, establish relationships with all stakeholders related to your enterprise and being able to develop a network of people important to your success.This unit will equip you…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
This unit is divided into two components. The first component deals with finance – the sourcing and management of funds as well as the valuation of your venture. The second component deals with risk – the understanding of what risk…
Credit Points: 12.5
This unit is currently unavailable.
Sales management and personal selling are critical to organisational success, especiallyin highly competitive markets. Good personal selling skills guide sales professionalstoward alignment with buyers, by helping them overcome their problems andchallenges, and creating value for both the customer and seller.…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA609 Sales Management and Personal Selling
Fundamental Units
This stream is compulsory for students with no marketing background.
Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Sales management and personal selling are critical to organisational success, especiallyin highly competitive markets. Good personal selling skills guide sales professionalstoward alignment with buyers, by helping them overcome their problems andchallenges, and creating value for both the customer and seller.…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA609 Sales Management and Personal Selling
Entry requirements
Entry Requirements
For admission to the Master of Marketing Management, students need to have:
- completed an undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution.
International students must provide one of the following:
- UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or
- an IELTS score with an overall Band of 6 and no band less than 6; or
- a TOEFL (iBT) overall score of 72 (no individual skill must be lower than: Reading 16; Listening 16; Speaking 18; and, Writing 22) or
- a PTE Academic overall score of 50 with no score lower than 50, or
- provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination.
These tests must not be more than 24 months old.
Articulation from
Students who successfully complete the C5F Graduate Certificate in Marketing or C6F Graduate Diploma in Marketing from the University of Tasmania may articulate into this course with full credit.
Articulation to
This course articulates with full credit to the 37F Master of Marketing Management (Advanced), subject to the rules of that degree.
Fees & scholarships
Domestic students
2019 Annual Course Fee (domestic students): $20,888 AUD*.
* Please note that this is an indicative annual fee only and is provided as a guide based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved credit for prior learning. More information about Domestic Student Fees, including how your fees are calculated, is available here.
Student Services and Amenities fee
Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.
Detailed tuition fee information for domestic students is available at the Domestic Student Fees website, including additional information in relation to a compulsory Student Services and Amenities Fee (SSAF).
Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses
International students
2021 Total Course Fee (international students): $ 60,624 AUD *.
Course cost based on a rate of $39,950 AUD per standard, full-time year of study (100 credit points).
* Please note that this is an indicative fee only.
International students
International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 1300 363 864
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries